Moncler launched in 1952 to produce a range of high-performance outdoor clothing including down jackets to protect workers from the extreme cold in the mountains near Grenoble in France. The company was later bought by Italian entrepreneur, Remo Ruffini who, in a few short years, has taken it to a billion-euro, luxury apparel manufacturer producing a range of highly sought-after goods, while staying true to its roots and principles. In 2013 the company launched the Moncler Lunettes eyewear collection which are only sold in Moncler single brand stores plus a select network of opticians including Spectacles Direct Edinburgh.
Moncler and Pharrell Williams
The largest consumer audience for Moncler Lunettes eyewear, as with the rest of the product line, is men and women in the 25-35 age bracket – youthful, well-heeled and ambitious who adore quality clothing. Moncler is also comfortable in its skin, shying away from flavour-of-the-month celebrities in favour of artists such as Pharrell Williams to become a brand ambassador. Williams embodies the essence of the brand – a visionary who breaks through boundaries and doesn’t have to shout to be heard.
Moncler fashion Shoot with annie leibovitz
Another demonstration of Moncler’s artistic redefining of the outdoor luxury apparel market can be seen in the video of the latest fashion shoot – an astonishing collaboration between iconic portrait photographer Annie Leibovitz and Chinese artist Liu Bolin.
Moncler Lunettes Eyewear Collection
The Moncler Lunettes eyewear collection includes spectacle frames and sunglasses and is divided into three designs: sport, duvet and timeless. ‘Sport’ is designed as mountain wear, but is easily adaptable to city life; ‘duvet,’ is described as a “happy marriage of aesthetics and technology” and pays homage to the company's original product - the duvet, down jacket. The ‘timeless range’ is vintage-inspired iconic, classic shapes that will never go out of style.
Moncler Lunette eyewear frames from Spectacles Direct, Edinburgh can be paired with Nikon, Zeiss or Varilux® lenses for the ultimate in hybrid outdoor meets urban chic and excellence in vision.
Moncler Lunette eyewear frames from Spectacles Direct, Edinburgh can be paired with Nikon, Zeiss or Varilux® lenses for the ultimate in hybrid outdoor meets urban chic and excellence in vision.
