Prada’s success as a fashion brand began when Muccia Prada, granddaughter of founder, Mario Prada, took the helm in 1978. Muccia Prada, a former member of the Italian Communist Party and a trained mime artist with a Ph.D in political science was an unlikely successor to the family business. However, even with no formal training in fashion design, Muccia Prada has successfully turned what was a family business making high-end luggage products for Milan’s elite, into a billion-dollar fashion house. Spectacles Direct, Edinburgh-based stockists of Prada eyewear, looks at the reasons why the Prada brand is so successful.
Muccia Prada the Non-Conformist
At a time when products were logo heavy, Muccia Prada, with no formal fashion-design training took an altogether different and fresher approach. She launched a new range of understated handbags and backpacks closely followed by a range of women’s clothes which she called ‘uniforms for the slightly disenfranchised.’ Her non-conformist attitude made her an instant hit for fashion critics eager for something different. She has always blazed her own trail – a true individual and continues to lead the way today with the Prada range of eyewear.
At a time when products were logo heavy, Muccia Prada, with no formal fashion-design training took an altogether different and fresher approach. She launched a new range of understated handbags and backpacks closely followed by a range of women’s clothes which she called ‘uniforms for the slightly disenfranchised.’ Her non-conformist attitude made her an instant hit for fashion critics eager for something different. She has always blazed her own trail – a true individual and continues to lead the way today with the Prada range of eyewear.
Prada Eyewear
One of the most popular range in the Prada stable is the eyewear. From everyday frames with evocative designs to sunglasses for women and men, Prada continues to push the boundaries.
One of the most popular range in the Prada stable is the eyewear. From everyday frames with evocative designs to sunglasses for women and men, Prada continues to push the boundaries.
Prada Cinema Campaign
Recent campaigns from the fashion house include a short film about a trip to the cinema; an everyday experience perhaps, but one made even more special by wearing Prada. The short movie, shown below, seems to evoke the notion that the simple pleasures in life are what matter, although we can make them even more memorable.
Visit Spectacles Direct, Edinburgh and try on the range of Prada eyewear for yourself. Devils and angels are also welcome.
Recent campaigns from the fashion house include a short film about a trip to the cinema; an everyday experience perhaps, but one made even more special by wearing Prada. The short movie, shown below, seems to evoke the notion that the simple pleasures in life are what matter, although we can make them even more memorable.
Visit Spectacles Direct, Edinburgh and try on the range of Prada eyewear for yourself. Devils and angels are also welcome.
