Emporio Armani eyewear is now available from Spectacles Direct Edinburgh. The cool, sophisticated range of spectacles is an offshoot of the famous Armani brand aimed at the younger, but no less aspirational, adult audience.
Armani – The King of Couture
Georgio Armani has been a driving force in the fashion industry since he launched his company, Armani, in 1975. Those in the know describe him as the king, even the god of style up there with Coco Chanel and Yves St Laurent. His trademark is an understated look with relaxed, yet luxurious ready-to-wear couture.
Armani – The King of Couture
Georgio Armani has been a driving force in the fashion industry since he launched his company, Armani, in 1975. Those in the know describe him as the king, even the god of style up there with Coco Chanel and Yves St Laurent. His trademark is an understated look with relaxed, yet luxurious ready-to-wear couture.
During the 80s, Armani blurred the line between the sexes with a softer tailored style for men and power-dressing for women. His label became the must-have for the high-achiever and the movies snapped them up. Richard Gere was first when he sported a wardrobe of Armani clothing in American Gigolo. And, in the 1987 Oscar winning gangster pic, The Untouchables, fans will recall being transfixed to the screen as the opening credits delivered a roll-call of talent - score by Ennio Morricone, director Brian De Palma and wardrobe by Georgio Armani. We knew right then that we were in for the full cinematic experience.
The Emporio Armani Brand
Over the years, Armani, now 83, has produced a number of sub-brands under the Armani umbrella. Top of the list are the exclusive Armani Black and Armani Collezioni labels. Next in line is Emporio Armani targeting a more youthful adult audience than either of the other brands. This doesn’t mean that Emporio Armani is an afterthought – far from it in fact, as it’s one of the few umbrella brands with clothes designed by Georgio Armani himself. The most recent autumn / winter fashion show demonstrates Armani’s love of generously cut trousers in soft fabrics while a theme ran through the women’s collection with long, flowing dresses combined with short jackets. In both cases Armani has mastered the art of blending smart with casual to deliver the ultimate chic couture.
Over the years, Armani, now 83, has produced a number of sub-brands under the Armani umbrella. Top of the list are the exclusive Armani Black and Armani Collezioni labels. Next in line is Emporio Armani targeting a more youthful adult audience than either of the other brands. This doesn’t mean that Emporio Armani is an afterthought – far from it in fact, as it’s one of the few umbrella brands with clothes designed by Georgio Armani himself. The most recent autumn / winter fashion show demonstrates Armani’s love of generously cut trousers in soft fabrics while a theme ran through the women’s collection with long, flowing dresses combined with short jackets. In both cases Armani has mastered the art of blending smart with casual to deliver the ultimate chic couture.
Emporio Armani Eyewear From Spectacles Direct Edinburgh
Included within the Emporio Armani collection is a range of cool eyewear which is now available from Spectacles Direct Edinburgh. Emporio Armani spectacles, for men and women, reflect the company's aim of relaxed but luxurious chic, and each pair is instantly recognisable by the signature eagle logo. Pair them with Nikon lenses for the ultimate in style and clarity. Call 0131 553 9000 to book an eye test or visit the Spectacles Direct showroom at Bonnington Road, Edinburgh to try the new Emporio Armani range of eyewear.
Included within the Emporio Armani collection is a range of cool eyewear which is now available from Spectacles Direct Edinburgh. Emporio Armani spectacles, for men and women, reflect the company's aim of relaxed but luxurious chic, and each pair is instantly recognisable by the signature eagle logo. Pair them with Nikon lenses for the ultimate in style and clarity. Call 0131 553 9000 to book an eye test or visit the Spectacles Direct showroom at Bonnington Road, Edinburgh to try the new Emporio Armani range of eyewear.
